Archive · 5 Jun 2025
True Diamond Secures ₹26 Crore in Pre-Series A Funding
True Diamond, a new company selling lab-made diamond jewelry, got a big investment of money.
This money, about ₹26 crore, came from different investors.
They plan to use the money to open more stores and sell their jewelry in different ways, both online and in physical stores.
The company started in early 2024 with lots of unique jewelry designs.
This is happening because more and more people in India are buying lab-made diamonds instead of natural ones because they are seen as sustainable and affordable.
The company hopes to grow quickly and reach more customers.
True Diamond, a lab-grown diamond jewelry startup, raised ₹26 crore.
The Pre-Series A funding was led by India Quotient, with contributions from Titan Capital Winners Fund and Huddle Ventures.
The company plans to use the funds to expand its omnichannel presence, especially focusing on offline retail.
True Diamond launched in early 2024 by Parin Shah and Darayus Mehta with over 5,000 designs.
The lab-grown diamond market in India is experiencing substantial growth.
- Who
- True Diamond, a lab-grown diamond jewelry startup, and its investors, including India Quotient.
- What
- True Diamond secured ₹26 crore in a Pre-Series A funding round.
- When
- Early 2024
- Where
- India
- Why
- To accelerate omnichannel expansion, particularly focusing on physical retail presence, in a growing market.
- Funding Amount
- ₹26 crore
- Funding Round
- Pre-Series A
- Investors
- India Quotient, Titan Capital Winners Fund, and Huddle Ventures
- Founded
- Early 2024
- Founders
- Parin Shah and Darayus Mehta
- Flagship Store Locations
- Mumbai, Hyderabad, and Noida
- India's LGD market value in 2024
- $299.9 million
- Projected LGD market value by 2033
- $1.19 billion