Archive · 5 Sep 2026
Rajamahendravaram Proposed as Hub for Puja Product Manufacturing
Rajamahendravaram is an important spiritual city.
Leaders want it to also make products used for prayers and worship.
Women from self-help groups are being trained to make these products.
They may use flowers left over from Pushkarams instead of throwing them away.
The flowers can become incense sticks, attars and dhoop sticks.
This could help women start small businesses and earn money.
Officials said local materials such as coconut fibre and banana waste are already being used by some industries.
A group plans to train 1,000 women, and an industrial park may be developed to support these businesses.
MP Daggubati Purandeswari called for Rajamahendravaram to become a hub for puja and devotional products.
A training programme for self-help group women was inaugurated at GNR Convention in Kadiyam.
The initiative aims to convert floral waste from Pushkarams into incense sticks, attars, dhoop sticks and other aromatic products.
Officials said the programme would create livelihoods, promote women’s entrepreneurship and use locally available natural resources.
ELIP plans to train 1,000 women entrepreneurs, while the government proposed marketing support and a 20-acre industrial park.
- Who
- MP Daggubati Purandeswari, district officials, ELIP, FFDC and women from self-help groups are involved.
- What
- A training programme was launched to produce puja and aromatic products from floral waste and other local resources.
- When
- The programme was inaugurated during the reported event; no specific date was provided.
- Where
- GNR Convention in Kadiyam, near Rajamahendravaram.
- Why
- To create women’s livelihoods, encourage entrepreneurship and make productive use of floral waste and other natural resources.
- Proposed hub
- Rajamahendravaram
- Products
- Incense sticks, attars, dhoop sticks and other aromatic products
- Raw material
- Floral waste generated during Pushkarams
- Training target
- 1,000 women entrepreneurs in the first phase
- Technical support
- FFDC, with training organised under ELIP and Kannauj
- Planned infrastructure
- A proposed 20-acre industrial park in the Rural constituency
- Government support
- New policies to support product marketing