Archive · 25 Sep 2025
Suzuki Unveils New Logo, Signaling Brand's Digital Shift
Suzuki, the car company, has changed its logo after 22 years!
The new logo keeps the "S" shape but is flat and simpler, better for phones and computers.
The chrome is gone, replaced with eco-friendly paint.
This change goes with Suzuki's new slogan, "By Your Side."
The new logo will appear on concept cars first, then on production cars.
It shows Suzuki wants to be modern and focused on the future.
This is not just a look change; it helps Suzuki stay current in a changing car market.
Suzuki has introduced a new logo after 22 years.
The new logo retains the 'S' silhouette, but with a flat design.
The new logo uses an eco-friendly "high-brightness silver" paint.
The redesigned logo aligns with Suzuki's "By Your Side" slogan.
The new logo will be introduced at the Japan Mobility Show and on domestic models in India.
- Who
- Suzuki
- What
- Unveiled a redesigned logo
- When
- First shown at the Japan Mobility Show this October 30 for concept models
- Where
- Japan, with rollout planned in India.
- Why
- To reflect a digital, sustainability-focused future and brand's mission.
- Company
- Suzuki
- Logo Redesign Timeframe
- After 22 years
- New Slogan
- By Your Side
- Launch Event
- Japan Mobility Show 2025 (concept models)
- New Feature
- Flatter Design
- Paint
- Eco-friendly "high-brightness silver"