Archive · 5 Sep 2026
Apple Begins Ternus Era With Biggest Product Wave Yet
Apple is preparing many new gadgets as John Ternus begins his time as chief executive.
He is expected to show new iPhones and Apple Watches on September 9.
The biggest reported product may be an iPhone that folds like a book.
Apple is also planning new iPads, Mac computers, earbuds and smart-home devices.
Some products will use artificial intelligence to help with tasks.
Future AirPods and glasses may have cameras that understand what is around a person.
Apple is also testing a smart-home hub with a screen and a possible robot version.
More distant ideas include lighter headsets, larger foldable devices and special augmented-reality glasses.
These are reported plans, so some products could be delayed or canceled.
John Ternus will introduce new iPhones and Apple Watches at Apple’s September 9 “Surprise and Shine” event.
The reported centerpiece is a foldable iPhone with a large interior screen, smaller outer display and expected price above $2,000.
Planned near-term products include OLED iPad mini and MacBook Pro models, refreshed Macs, AI-enabled Apple TV and HomePod mini devices, and a screen-equipped smart-home hub.
Products reportedly in development for 2027 include camera-equipped AirPods, display-free smart glasses, home-security equipment and redesigned Apple Watch models.
Longer-term projects include a robotic home hub, lighter Apple Vision Pro hardware, larger foldables, OLED Macs, a camera pendant and augmented-reality glasses; plans may change.
- Who
- Apple and its new CEO, John Ternus; the products were largely developed by Ternus’ team while Tim Cook was CEO.
- What
- Apple is preparing its largest reported wave of device releases, including a foldable iPhone, new computers and AI-enabled wearables and home products.
- When
- The first announcements are expected at the September 9 “Surprise and Shine” event, with further products planned for 2026, 2027, 2028, 2029 and beyond.
- Where
- The event’s location is not specified; Apple is based in Cupertino, California.
- Why
- Apple is moving into a new phase focused on fresh device designs and product categories after years of refining existing lines and expanding services.
- CEO transition
- John Ternus took over as CEO on September 1, shortly before Apple’s September 9 event; Tim Cook was CEO when the products were conceived and developed.
- Foldable iPhone
- The reported device may have a large interior screen, a smaller external display, and an expected price above $2,000.
- Near-term releases
- Reported products include iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, AirPods 5, an OLED iPad mini, refreshed Macs, Apple TV and HomePod mini.
- Smart-home hub
- Apple is reportedly developing a roughly 7-inch screen-equipped hub for widgets, apps, FaceTime and smart-home control.
- AI wearables
- Camera-equipped AirPods and display-free smart glasses are planned to support visual-intelligence tasks; the AirPods cameras reportedly will not record photos or video.
- Long-term development
- Apple is exploring a robotic home hub, a camera pendant, a lighter Apple Vision Pro, larger foldable iPhones and augmented-reality glasses.
- Planning uncertainty
- The reported product schedules remain fluid, and some devices may be delayed or scrapped.
