Nykaa targets smaller cities for growth

Nykaa is a company that sells beauty and lifestyle products.

They want to grow their business by focusing on smaller cities in India, called Tier-2 and Tier-3 cities.

Right now, they have 313 stores, but they plan to have 600 stores by the year 2030.

They also have a platform called Superstore by Nykaa that helps small beauty shops in these smaller cities.

Nykaa uses technology like AI to help people find the right beauty products, even if they can't go to a store.

They want to reach 100 million beauty consumers by 2030, up from 45 million today.

This is a big change from other companies that focus on big cities.