Archive · 17 Nov 2025
FMCG Growth Slows to 12.9% in Q3, Rural Outpaces Urban
The Fast-Moving Consumer Goods (FMCG) industry in India grew by 12.9% in value during the September quarter, a slight decrease from the previous quarter.
Rural areas continued to outperform urban areas, with a 7.7% volume increase compared to urban's 3.7%.
Food consumption remained stable, while Home and Personal Care (HPC) growth slowed down.
E-commerce's share in FMCG sales increased, particularly in metro regions.
Small manufacturers kept up their steady growth, while larger companies saw a slowdown.
FMCG industry grew 12.9% in value in Q3 CY2025, down from 13.9% in Q2
Rural markets led growth with 7.7% volume increase, urban at 3.7%
Food consumption stable at 5.4%, HPC slowed to 5.5%
E-commerce share increased to 5% in urban, 13% in metro, and 15% in top 8 metros
Small manufacturers maintained steady growth, outpacing large players
- Who
- NielsenIQ
- What
- Released FMCG industry estimates for Q3 CY2025
- When
- Q3 CY2025
- Where
- India
- Why
- To provide insights into FMCG industry performance, consumption trends, and channel growth
- Overall FMCG Growth (Q3 CY2025)
- 12.9%
- Rural Volume Growth (Q3 CY2025)
- 7.7%
- Urban Volume Growth (Q3 CY2025)
- 3.7%
- Food Consumption Growth (Q3 CY2025)
- 5.4%
- HPC Consumption Growth (Q3 CY2025)
- 5.5%
- E-commerce Share (All India Urban)
- 5%
- E-commerce Share (All India Metro)
- 13%
- E-commerce Share (Top 8 Metros)
- 15%
Sources
September quarter, a mixed bag for QSR sector
Positive result
FMCG volume growth moderates amid GST transition in September quarter, value up 12.9%: NielsenIQ
FMCG growth at 12.9%, rural markets continue to outpace urban
GST 2.0 promises ₹5,300 annual savings for Indian households, lifts GDP outlook: Report
