Microdramas Surge in India's Smaller Cities

Microdramas are short video shows, like mini-movies, that are becoming very popular in India, especially in smaller towns.

These are usually 1-2 minute episodes watched on phones.

They're popular because they are easy to watch and the stories feel real to the viewers.

Many platforms are being used like Kuku TV, Moj TV, and ReelSaga.

These platforms often use a mix of ways to make money, like subscriptions or ads.

The stories are often in local languages and about things that people in these towns can relate to, which makes them watch more.

This is a growing business, and it's expected to get even bigger as more people in India start using the internet on their phones.