Archive · 2 Jun 2025
Hailey Bieber's Rhode Sold to Elf Beauty in a $1 Billion Deal
Hailey Bieber's skincare brand, Rhode, is being acquired by Elf Beauty for approximately $1 billion.
The deal allows Elf to enter the premium beauty market.
Rhode, which launched in 2022, has gained popularity with Gen Z and millennials.
Bieber will continue as founder and strategic advisor.
Rhode plans to expand its distribution to Sephora stores.
The acquisition is expected to close in 2026.
Elf Beauty is also dealing with market pressures.
This move is a strategic shift for both companies.
Elf Beauty is acquiring Rhode for about $1 billion.
The deal gives Elf Beauty access to a celebrity-endorsed skincare brand.
Rhode launched in 2022 and has a strong following among Gen Z.
Hailey Bieber will continue as founder and strategic advisor.
Rhode plans to start selling at Sephora stores.
- Who
- Hailey Bieber and Elf Beauty
- What
- Elf Beauty is acquiring Rhode for approximately $1 billion.
- When
- Announced May 28, 2024
- Where
- N/A
- Why
- To expand Elf Beauty's access to the premium beauty market.
- Company
- Rhode
- Acquirer
- Elf Beauty
- Deal Value
- $1 billion
- Rhode Founder
- Hailey Bieber
- Expected Close
- Second quarter of fiscal 2026
- Rhode Sales (Year End)
- $212 million
Sources
Hailey Bieber's beauty brand Rhode sold in a $1 billion deal
Hailey Bieber hits the billionaire club at 28, but how did she get there?
Elf beauty buys Hailey Bieber's Rhode in $1 billion deal
e.l.f. beauty just bought Hailey Bieber’s Rhode for $1 billion — here’s what to know
Patrik Laine’s fiancée Jordan Leigh throws shade at Justin Bieber as Hailey Secures billion-dollar deal without his help
