OTT Platforms Focus on Real Engagement Metrics

OTT platforms in India are trying to figure out if people are really watching the shows and movies they click on.

They use different ways to measure this, like how much of a show is watched or how users interact with the content.

Some platforms consider watching 60-70% of a show as 'watched,' while others think even one episode is enough.

They also look at things like pausing or rewinding to see if users are really engaged.

This helps them decide what content to invest in next.

Completion rates are important because they show if people are enjoying the content.

Some shows like Panchayat have high completion rates, meaning most people watch them all the way through.