Archive · 20 May 2025
Instagram Launches Creator Program, Paying Up to $20,000
Instagram is testing a new program called Referrals where they are paying content creators up to $20,000.
Creators can earn money by getting new users to sign up or by driving traffic to the app.
This program is meant to attract users from other platforms like TikTok and YouTube.
This isn't the first time Instagram has paid creators.
In related news, the head of Instagram testified in a trial, revealing that the founders of Instagram had disagreements with Facebook leadership about how the platform should grow.
The conflict was about decisions made to control the growth of Instagram.
Instagram is testing a new referral program offering up to $20,000 to creators.
The program incentivizes creators to drive traffic and sign-ups.
Creators can earn via new user sign-ups or app visits generated by links.
The program will run for six weeks from May to June.
Instagram's head, Adam Mosseri, testified in an antitrust trial regarding Facebook's relationship with Instagram founders.
- Who
- Instagram is offering payments to creators; Adam Mosseri testified in a trial.
- What
- Instagram is testing a referral program; Instagram founders and Facebook leadership had conflict.
- When
- The referral program runs from May to June; Conflict between Instagram and Facebook leadership was in 2018.
- Where
- US for the referral program; Meta's antitrust trial
- Why
- The referral program aims to attract new users and traffic.
Different business growth approaches.
Facebook Leadership vs. Instagram Founders
Growth Strategy
Different business growth approaches.
Instagram founders believed Facebook was constraining their platform's growth to benefit its core business.
Facebook Leadership vs. Instagram Founders
Not explicitly stated.
- Program Name
- Referrals
- Maximum Payout
- $20,000
- Eligibility
- US-based Instagram creators
- Payment Options
- 1) $100 per new eligible user signup, or 2) $100 per 1,000 eligible visits to the app
- Program Duration
- 6 weeks (May-June)
- Payment Handler
- Glimmer (third-party provider)