Archive · 22 Aug 2025
Double Horse Aims for ₹500 Crore Turnover with New Upma
Double Horse, a food brand, wants to make a lot more money next year.
They launched a new quick breakfast food called Gluten-Free 2 minute instant Rice Upma.
This food is for people who want a fast, healthy, and gluten-free breakfast.
Double Horse already sells many different food products and is popular in Kerala, especially for payasam and pickles.
They are making this new product because more people are becoming sensitive to gluten and want healthier options.
Double Horse, a Manjilas Pvt Ltd brand, aims for ₹500 crore turnover.
The company launched Gluten-Free 2 minute instant Rice Upma in Kochi.
Double Horse leads branded payasam and pickle markets in Kerala.
The new product targets consumers seeking quick, gluten-free options.
Gluten sensitivity is increasing in India, influencing consumer choices.
- Who
- Double Horse, Manjilas Pvt Ltd, and brand ambassador Mamta Mohandas.
- What
- Double Horse is aiming for ₹500 crore turnover and launched a new product.
- When
- By the next financial year.
- Where
- Kochi, India.
- Why
- To meet changing consumer health needs and capitalize on market trends.
- Company
- Double Horse (Manjilas Pvt Ltd)
- Target Turnover
- ₹500 crore
- New Product
- Gluten-Free 2 minute instant Rice Upma
- Market Leadership
- Branded payasam and pickles in Kerala
- Payasam Market Share
- 45%
- Pickle Market Share
- 30-35%
- Branded Food Market (India)
- $6.5 billion