Archive · 6 Jan 2026
Mid-segment homes to lead 2026 real estate focus
In 2026, real estate developers in India, like the Prestige Group, plan to focus more on building mid-segment homes.
These homes cost between ₹1.5 crore and ₹3 crore and are around 1500-2200 square feet in size.
This shift is because luxury homes, which are more expensive, don't sell in large numbers.
The Prestige Group has already sold ₹18,000 crore worth of homes in the first half of the fiscal year 2026, with a big project in Delhi-NCR.
They are also planning to enter the Gurugram and Noida markets soon.
The company believes that mid-segment homes will attract more customers and lead to better sales.
Prestige Group to focus on mid-segment homes priced ₹1.5 crore - ₹3 crore in 2026
Mid-segment homes expected to drive higher volumes and sales value
Company aims for ₹25,000 crore - ₹27,000 crore in sales for the ongoing fiscal
Prestige Group has already achieved ₹18,000 crore in sales in H1 FY26, with ₹8,500 crore from Delhi-NCR project
Plans to enter Gurugram and Noida markets in the near future
- Who
- Praveer Shrivastava, Senior Executive VP, Residential, Prestige Group
- What
- Shift in focus to mid-segment homes in 2026
- When
- 2026
- Where
- India, with focus on top metros and Delhi-NCR
- Why
- Mid-segment homes drive higher volumes and sales value
- Price Range
- ₹1.5 crore - ₹3 crore
- Area Range
- 1500-2200 sq. ft.
- Company
- Prestige Group
- Sales Target
- ₹25,000 crore - ₹27,000 crore
- H1 FY26 Sales
- ₹18,000 crore
- Delhi-NCR Project
- Prestige City Indirapuram
- New Markets
- Gurugram, Noida
