Archive · 18 Nov 2025
Fliggy's Double 11 Travel Sales Surge 30% YoY
Fliggy, an online travel platform, had a big sale called Double 11.
They sold over 6 million travel things like plane tickets and hotel stays.
People who paid for a special membership bought most of the expensive stuff.
Many stores made a lot of money, and famous brands did really well too.
People also bought more trips to other countries and special experiences like seeing the Northern Lights.
Fliggy's GMV for travel transactions grew by 30% YoY during Double 11
Over 6 million promotional items sold, including 1M flight passes, 3M hotel packages, and 2M attraction tickets
88VIP members contributed over 70% of top merchants' sales, growing by 30%
Merchants generating over RMB10M in GMV grew by 30%, with travel agencies up 160%
Major brands like China Southern Airlines, Marriott, and Disney Resort surpassed RMB100M in GMV
- Who
- Fliggy, a leading online travel platform
- What
- Achieved record 30% overall GMV growth during Double 11
- When
- November 14, 2025
- Where
- China
- Why
- To drive consumer spending and merchant growth
Consumers
Merchants
Benefits
Consumers
Enjoyed exceptional prices and a wider array of choices
Merchants
Saw sustainable growth and increased sales
- Total GMV Growth
- 30% YoY
- Total Items Sold
- Over 6 million
- 88VIP Member Growth
- Approximately 30%
- Top Merchants' Sales Contribution
- Over 70% by 88VIP members
- Merchants with Over RMB10M GMV Growth
- Approximately 30% YoY