Archive · 13 Aug 2025
OON: A Women-Led Marketing Collective's Genesis
Rekha, a PR pro, always loved ads and built a career in marketing.
She worked at different companies, learning the ropes.
A standout moment was the successful Vicks campaign that went viral.
Later, she started her own company, OON, a team of women creating marketing strategies.
Rekha's goal was to do what she loved: helping brands and making creative campaigns.
Rekha, a PR professional, founded OON, a women-led integrated marketing communications collective.
Rekha's career included roles at various agencies and consultancies, including MSL and Zeno India.
She played a key role in the viral success of the Vicks 'Touch of Care' campaign.
Rekha established a robust technology practice while working at Zeno India.
OON was created after Rekha missed consumer brand work and campaign creation.
- Who
- Rekha, a PR professional
- What
- Rekha founded OON, a women-led integrated marketing communications collective.
- When
- OON was created after Rekha's work at Zeno India.
- Where
- Mumbai, India
- Why
- Rekha wanted to return to consumer brand work and campaign creation.
- Founder
- Rekha
- Company
- OON
- Focus
- Integrated marketing communications
- Former Employer
- Zeno India
- Key Campaign
- Vicks 'Touch of Care'