Archive · 1 Jun 2025
Tamil Script Trends in Fashion
Designers are using the Tamil alphabet on clothes as a fashion trend!
Vivek Karunakaran created a collection called Idam with Tamil letters and verses, celebrating identity.
The Tamil script is visually interesting, even for those unfamiliar with the language.
Designers like Masaba and Vino Supraja are using the script, appealing to a wide audience, including Emiratis and Singaporeans.
This trend celebrates Tamil culture, and the unique patterns created by the script.
It also starts conversations about the Tamil language and heritage.
Designers are incorporating Tamil script into clothing.
Vivek Karunakaran's collection 'Idam' features Tamil script.
Sonam Kapoor wore a saree with Tamil letters designed by Masaba.
Dubai-based designer Vino Supraja uses the script in her collection 'Purisai'.
Designers are celebrating their roots and the visual appeal of the Tamil script.
- Who
- Designers like Vivek Karunakaran, Masaba, Vino Supraja, and Mayank Bhutra.
- What
- Tamil script is being incorporated into clothing designs.
- When
- Recent times; the trend is growing.
- Where
- India, Mumbai, Dubai and London Fashion Week.
- Why
- To celebrate culture, identity, and the visual appeal of the Tamil script.
Tamil Script in Fashion
Fashion Designers
Cultural Appreciation
Tamil Script in Fashion
Some people, unfamiliar with the language, appreciate the visual patterns of the script in the designs.
Fashion Designers
Designers view the Tamil script as a way to celebrate culture and identity, by incorporating it into their designs, especially those from Tamil Nadu.
- Karunakaran's Collection Name
- Idam
- Idam Debut Location
- FDCI India Men's Week
- Karunakaran's Clothing Price Range
- Rs 6,000 - Rs 60,000
- Supraja's Collection Name
- Purisai
- Supraja's Clients
- Emiratis and Singaporeans
