Archive · 26 Sep 2025
Navratri Sales Surge Due to GST Cuts and Festive Cheer
Sales have jumped this Navratri due to lower prices from new GST rates and the excitement of the season.
The government lowered taxes on many products, like TVs and fashion items, making them cheaper.
People are buying more than usual, especially from online stores, including more shoppers from smaller cities.
Amazon saw a huge increase in traffic and many small businesses tripled their sales.
The strong start suggests that cheaper prices and the festive mood are encouraging people to spend more.
Sales increased by 23-25% in the first two days of Navratri.
The growth is attributed to GST-led price cuts and festive sentiment.
GST rates came into effect on September 22.
Amazon reported over 38 crore customer visits in the first two days of its sale.
Small and medium businesses experienced a surge in sales.
- Who
- Consumers and E-commerce Platforms
- What
- Increased sales during Navratri
- When
- First two days of Navratri
- Where
- India
- Why
- GST reductions and strong festive sentiment
Consumers
Government
Price Impact
Consumers
Lower prices incentivize consumer spending.
Government
GST reductions boost consumer spending and drive economic activity.
- Sales Growth
- 23-25% in the first two days of Navratri
- GST Rate Reduction Date
- September 22
- TV GST Reduction
- 28% to 18%
- Amazon Customer Visits
- 38 crore in first two days of sale
- SMB Sales Increase
- 16,000+ SMBs tripled sales
Sources
E-commerce Season: Amazon, Flipkart festive sales jump 25% in 2 days
First Two Days Of Online Festive Sales See GMV Of Rs 25,000 Crore
E-com festive sales pick up post GST tailwind
Day 1 of GST cut: 6-fold surge in credit card online payments to Rs 10,000 crore
GST cuts push festive e-commerce sales higher
Festive Season 2025: Experts Forecast High Growth, Highlight Trust as Key Differentiator
