Archive · 18 Jul 2026
World Cup Final Drives Surge in Business
The World Cup final between Spain and Argentina is expected to bring a lot of business to restaurants, pubs, and movie theaters.
People will watch the match together on big screens or order food to enjoy at home.
Bars and pubs might get twice as many customers, and places that deliver food are offering special deals.
Movie theaters are also seeing more people coming to watch the matches together.
The excitement has made advertising spots for the final much more expensive.
Cities like Hyderabad and Bengaluru are allowing restaurants to stay open late, which is good for business and for the people who work there.
Some companies are even letting their employees come in late the next day because they know everyone will be up late watching the match.
The World Cup final between Spain and Argentina is expected to drive a surge in consumer expenditure across various sectors.
Restaurants and bars anticipate a significant increase in business, with bars potentially seeing up to 100% higher footfall.
Multiplex chains like PVR INOX and Cinépolis are reporting strong occupancy levels for match screenings.
Advertising rates for the final have surged tenfold compared to the tournament's opening matches.
Quick-commerce and food-delivery companies are launching football-themed campaigns and discounts to capture late-night demand.
- Who
- Restaurants, pubs, multiplexes, food-delivery platforms, quick-commerce companies, and fans
- What
- A surge in consumer expenditure due to the World Cup final
- When
- Sunday night/Monday wee hours
- Where
- Across India, with notable activity in Hyderabad and Bengaluru
- Why
- Fans are expected to gather to watch the match on bigger screens or celebrate at home, driving increased demand
- Match
- Spain vs Argentina
- Date
- Sunday night/Monday wee hours
- Expected Business Increase for Bars
- Up to 100%
- Expected Business Increase for Cloud Kitchens
- Up to 100%
- Expected Business Increase for Dine-in Restaurants
- Up to 50%
- Advertising Rate for 10-second Spot
- Rs 25 lakh
- Multiplex Occupancy for Semifinals
- Up to 90%
- Cities with Extended Operating Hours
- Hyderabad, Bengaluru
- Domino's Pizza Operating Hours
- Until 3 am
- McDonald's Operating Hours
- Until 3 am
- The Beer Cafe Promotion
- Beer at Rs 189 from 11.30 pm onwards
- Underdoggs Sports Bar & Grill Revenue on Semi-final Day
- Rs 35-45 lakh
- Quoin's Expected Revenue
- Rs 10-12 lakh
- Swiggy's Record Order in Chandigarh
- Rs 16,444
- Zee5 Subscription Hike
- Rs 399 per month for World Cup access
- Zee5's Network Share
- 20% (for those over 15 years in urban India)
- Zee5's Unique Reach
- Over 300 million across its linear platforms, Zee 5 and social platforms since June 1