Archive · 27 Sep 2025
Apple Dominates Indian Refurbished Phone Market
Imagine lots of people in India are choosing to buy used phones instead of new ones.
Apple is the most popular choice, with 62.9% of the market.
This is because people like the quality of iPhones like the 14 Pro, 13 Pro Max, and 12 Pro, even if they are used.
This trend is causing the market for more expensive, used phones to grow quickly.
Many people are also selling their old phones to get money for new ones.
Other brands such as OnePlus, Xiaomi, Samsung, and Vivo are also trying to get in on the action.
This shows a shift towards a more sustainable way of using technology, by giving old phones a second life.
Apple holds 62.9% of India's refurbished smartphone market in the first half of 2025.
iPhone 14 Pro, 13 Pro Max, and 12 Pro are the most popular refurbished iPhones.
The market for refurbished phones priced above ₹60,000 increased by 33% year-on-year.
Approximately 70% of Indian smartphone users have unused devices.
OnePlus has 10.2% of the refurbished phone market share.
- Who
- Apple and other brands like OnePlus, Xiaomi, Samsung and Vivo
- What
- Apple dominates the refurbished smartphone market in India.
- When
- First half of 2025
- Where
- India
- Why
- Growing consumer interest in buying, selling, and trading pre-owned devices; Driven by premiumisation.
- Market Share (Apple)
- 62.9% of sales in the first half of 2025
- Top iPhone Models
- iPhone 14 Pro, 13 Pro Max, 12 Pro
- Segment Growth
- ₹60,000+ segment grew by 33% year-on-year
- Drawer Economy
- 70% of users have unused phones
- OnePlus Market Share
- 10.2%