Archive · 7 Jun 2025
Amazon to Combat Fake Reviews After UK Competition Probe
Imagine you're shopping online and rely on reviews to help you decide what to buy.
Sometimes, those reviews aren't real or accurate, which can trick you.
In the UK, a watchdog called the CMA looked into this issue with big online stores like Amazon and Google.
They found that some sellers were using fake reviews to make their products seem better than they are.
Now, Amazon is promising to crack down on these fake reviews by punishing businesses that do it.
They will also remove the fake reviews and ban users who post them.
This helps ensure the reviews people read are genuine.
Amazon will take action against fake reviews and catalogue abuse.
The Competition and Markets Authority (CMA) investigated Amazon for four years.
Businesses breaking the rules may be banned from selling on Amazon.
Users posting fake reviews could be banned from posting reviews.
The CMA secured similar commitments from Google in January.
- Who
- Amazon and Google are taking action, following an investigation by the CMA.
- What
- Amazon has committed to tackling fake reviews and catalogue abuse.
- When
- The investigation started in 2021. The commitments were announced on Friday, June 6, 2025.
- Where
- United Kingdom.
- Why
- To address concerns about misleading customers and breaches of consumer protection law.
- Authority
- Competition and Markets Authority (CMA)
- Investigation Duration
- Four years
- Issue
- Fake reviews and catalogue abuse
- Action
- Amazon to take action against fake reviews
- Consumers who use online reviews
- 90%