Archive · 20 Jan 2026

Asus Exits Smartphone Market for AI Focus

Asus Exits Smartphone Market for AI Focus

Asus, a company that makes electronics, has decided to stop making smartphones.

Their chairman, Jonney Shih, said this at a big company event.

Asus will now focus on making AI devices like robots and smart glasses.

This is because making smartphones is getting more expensive, and Asus thinks it can do better by focusing on AI.

They had some popular phones like the Zenfone and ROG Phone, but they weren't as big as phones from companies like Samsung or Apple.

Now, Asus wants to use its resources to make AI-powered devices instead.

The company saw a big increase in revenue from its AI server business, which is a key reason for this change.

Sources