Archive · 21 Sep 2025

Meta Faces Criticism After Using Girls' Photos in Ads

Meta Faces Criticism After Using Girls' Photos in Ads

Meta used photos of young girls to promote its Threads app.

The pictures, posted by parents on Instagram, were of the girls' back-to-school moments.

These ads appeared on the device of a man.

The parents and the girls were unaware their photos would be used in this way.

Some parents' accounts were private, but the photos still showed up on Threads.

The ads were seen as potentially sexualizing the images, with faces and names visible in some cases.

This led to parents expressing anger and feeling disgusted by Meta's actions.

Sources