Archive · 21 Sep 2025
Meta Faces Criticism After Using Girls' Photos in Ads
Meta used photos of young girls to promote its Threads app.
The pictures, posted by parents on Instagram, were of the girls' back-to-school moments.
These ads appeared on the device of a man.
The parents and the girls were unaware their photos would be used in this way.
Some parents' accounts were private, but the photos still showed up on Threads.
The ads were seen as potentially sexualizing the images, with faces and names visible in some cases.
This led to parents expressing anger and feeling disgusted by Meta's actions.
Meta used photos of schoolgirls to advertise Threads.
The photos were posted by parents on Instagram.
Ads appeared on the device of a 37-year-old man.
Parents were unaware of the photo repurposing.
Images included girls as young as 13, with visible faces and names.
- Who
- Meta
- What
- Used back-to-school photos of schoolgirls to advertise Threads.
- When
- September 2025
- Where
- Instagram and Threads
- Why
- To promote the Threads app.
- Company
- Meta
- Platform
- Threads
- Photos Used
- Back-to-school pictures of schoolgirls
- Age of Girls
- As young as 13
- Issue
- Use of photos for advertising without consent