Archive · 17 Aug 2026

MPA, ByteDance Reach Agreement Curbing IP Use in Deepfakes

MPA, ByteDance Reach Agreement Curbing IP Use in Deepfakes

The people who make movies and TV shows want to make sure their characters and stories are not copied by computers without permission.

Some computer programs can make pictures and videos that look real, called deepfakes.

A group called the Motion Picture Association helps protect movies and shows.

They talked to ByteDance, the company that owns TikTok, about this problem.

ByteDance agreed to add rules to its picture-making tools so they do not copy movie characters.

Before this, the group had sent a letter asking ByteDance to stop.

Some people had used the tools to make a fake video of Tom Cruise and Brad Pitt fighting.

The new agreement covers tools like TikTok, CapCut, and Dreamina.

Some other movie companies, like Disney and Warner Bros., are also taking a different path by suing a company called Midjourney.

They want a judge to decide whether copying their movies to train computers is allowed.

Sources