2 weeks ago
MPA, ByteDance Reach Agreement Curbing IP Use in Deepfakes
The people who make movies and TV shows want to make sure their characters and stories are not copied by computers without permission.
Some computer programs can make pictures and videos that look real, called deepfakes.
A group called the Motion Picture Association helps protect movies and shows.
They talked to ByteDance, the company that owns TikTok, about this problem.
ByteDance agreed to add rules to its picture-making tools so they do not copy movie characters.
Before this, the group had sent a letter asking ByteDance to stop.
Some people had used the tools to make a fake video of Tom Cruise and Brad Pitt fighting.
The new agreement covers tools like TikTok, CapCut, and Dreamina.
Some other movie companies, like Disney and Warner Bros., are also taking a different path by suing a company called Midjourney.
They want a judge to decide whether copying their movies to train computers is allowed.
The Motion Picture Association reached an agreement with ByteDance on a framework restricting the use of studio intellectual property in AI-generated video and images.
The agreement follows a cease and desist letter sent to ByteDance in February over its Seedream 5.0 Lite and Seedance 2.0 tools.
Users had prompted the AI tools to repurpose copyrighted studio material, including a video showing Tom Cruise and Brad Pitt fighting.
The framework applies to image models provided by TikTok, the TikTok USDS Joint Venture, CapCut, and Dreamina.
Separately, Warner Bros., NBCUniversal, and The Walt Disney Co. sued Midjourney over AI-generated images of their intellectual property.
- Who
- The Motion Picture Association and ByteDance (TikTok's owner); also Warner Bros., NBCUniversal, Disney, and Midjourney in a related lawsuit.
- What
- An agreement (MOU) establishing a framework to curb the use of studio intellectual property in AI-generated video and images.
- Where
- Not specified in the articles; the agreement covers products including TikTok, CapCut, and Dreamina.
- When
- Announced after a cease and desist letter sent in February; the MOU follows months of engagement.
- Why
- To protect studios' copyrighted material from being repurposed by generative AI tools.
Cooperative Guardrails
Litigation Enforcement
Approach to protecting IP in AI
Cooperative Guardrails
MPA and ByteDance signed an MOU to implement guardrails on AI tools through collaboration.
Litigation Enforcement
Warner Bros., NBCUniversal, and Disney sued Midjourney over AI-generated images of their IP.
Use of copyrighted material in AI training
Cooperative Guardrails
ByteDance's recent model launches show 'continued advances in IP protections.'
Litigation Enforcement
Studios' litigation targets both AI outputs and the use of copyrighted material in training models; Midjourney has argued its use is fair use.
Key facts
- Agreement type
- Memorandum of Understanding (MOU)
- Parties
- Motion Picture Association and ByteDance
- Products covered
- TikTok, TikTok USDS Joint Venture, CapCut, Dreamina
- AI models mentioned
- Seedream 5.0 Lite, Seedance 2.0, Seedream 5.0 Pro, Seedance 2.5
- Cease and desist letter
- Sent in February to ByteDance
- MPA Chairman
- Charles Rivkin
- ByteDance general counsel
- John Rogovin
- Related lawsuit
- Warner Bros., NBCUniversal, Disney vs. Midjourney
Quotes
Charles Rivkin
MPA Chairman
“For the past several months, we have had constructive engagement with ByteDance to implement meaningful guardrails on Seedance and Seedream, and this MOU reflects our shared determination to continue our work together to further fortify those guardrails.”
deadline.com
“This MOU establishes an important framework for continued collaboration as the technology evolves, across a variety of products and platforms.”
deadline.com
