Archive · 24 Sep 2025
HUL's Sunsilk Revamps Branding to Engage Younger Consumers
Imagine Sunsilk is getting a makeover!
The company is changing its look with holographic packaging and a more modern design to attract young people.
The haircare market in India is growing fast, but the usual shampoos aren't growing as quickly.
Because of this, Sunsilk is changing its look, hoping to stay popular by using science-backed products, connecting with people online, and maybe even making products just for you.
Experts say Sunsilk needs to combine what people like about the brand with more modern products.
Sunsilk is refreshing its brand identity with holographic packaging and bolder design.
The Indian haircare market is projected to reach $6 billion by 2030.
The company aims to target younger consumers.
Herbal shampoos and specialized products are gaining traction.
HUL's distribution network, including online sales, is a key strength.
- Who
- Hindustan Unilever (HUL) and its haircare brand Sunsilk.
- What
- Sunsilk is undergoing a brand revamp.
- When
- The refresh comes eight years after the last one.
- Where
- India's haircare market.
- Why
- To appeal to younger consumers (Gen Z) and compete in a changing market.
- Brand
- Sunsilk
- Parent Company
- HUL (Hindustan Unilever)
- Market
- India
- Haircare Market Value (2024)
- $3.6 billion
- Sunsilk's Market Share
- 12-15% (estimated)
- Haircare Market Growth (CAGR)
- 8.8-11.65% (projected to 2030)