Archive · 4 Aug 2025
ABD's New Sterling Reserve B7 Whisky Launches in Hyderabad
ABD, a big Indian alcohol company, has updated its Sterling Reserve B7 whisky.
The new version is smoother to match what people like now.
They're using a fun marketing campaign called 'B7 Magic Bar Tour' with magic shows in unexpected places.
The campaign also includes online stories and ads to highlight how smooth the whisky is.
The launch is happening in several cities, with Hyderabad being the most recent.
Hyderabad was chosen because it's a good place to sell premium whisky, where people enjoy quality spirits.
Allied Blenders and Distillers (ABD) launched a renewed Sterling Reserve B7 (SRB7) whisky blend.
The new SRB7 features a smoother taste, catering to the evolving preferences of Indian consumers.
The launch includes a 'B7 Magic Bar Tour' with pop-up bars and magic performances.
A 360-degree campaign, 'So Smooth, Must Be Magic,' supports the relaunch through digital media and events.
Hyderabad is the latest city to host the campaign, recognizing its growing importance for premium spirits.
- Who
- Allied Blenders and Distillers (ABD) and consumers.
- What
- Allied Blenders and Distillers (ABD) launched a renewed Sterling Reserve B7 whisky blend.
- When
- Not explicitly mentioned, but the campaign is currently ongoing.
- Where
- Hyderabad, India, with prior launches in Maharashtra and Kolkata.
- Why
- To meet the evolving taste preferences of modern Indian consumers and expand into key markets.
- Company
- Allied Blenders and Distillers (ABD)
- Product
- Sterling Reserve B7 whisky
- Key Feature
- Smoother taste
- Marketing Campaign
- 'B7 Magic Bar Tour'
- Price (Andhra Pradesh)
- ₹ 750 for 750 ML
- Price (Telangana)
- ₹ 880 for 750 ML