Archive · 28 Oct 2025
ITC Hotels Launches 'Epiq Collection' of Premium Hotels
ITC Hotels is starting a new brand called 'Epiq Collection' for its fancy hotels.
The first hotels will be in Puri and Tirupati.
These hotels will offer a special Indian experience with great food and service.
They aim to add about 1,000 new hotel rooms under this brand.
The company wants to make sure guests have a unique and modern stay, focusing on local culture and food.
The new brand is designed to be premium, with a focus on good service and blending local culture with luxury.
ITC Hotels Limited launched 'Epiq Collection', a new premium brand.
The initial hotels will be in Puri, Odisha and Tirupati, Andhra Pradesh.
The Puri hotel will have 118 rooms; Tirupati will have 201 rooms.
ITC Hotels plans to add about 1,000 keys under the brand.
The brand emphasizes modern Indian hospitality and culinary innovation.
- Who
- ITC Hotels Limited (ITCHL)
- What
- Launched a new premium hotel brand, 'Epiq Collection'
- When
- Not specified in the article
- Where
- Puri, Odisha and Tirupati, Andhra Pradesh are initial locations.
- Why
- To strengthen growth through an 'Asset-Right' strategy.
- Brand Name
- Epiq Collection
- Parent Company
- ITC Hotels Limited (ITCHL)
- First Locations
- Puri, Odisha and Tirupati, Andhra Pradesh
- Puri Hotel Rooms
- 118
- Tirupati Hotel Rooms
- 201
- Planned Key Additions
- Approximately 1,000
Sources
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ITC Hotels Limited launches its new premium brand ‘Epiq Collection’
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