Archive · 4 Sep 2025
SPE CEO Discusses 'KPop Demon Hunters' Success on Netflix
The head of Sony Pictures Entertainment, Ravi Ajuha, talked about why the movie 'KPop Demon Hunters' did so well on Netflix.
They originally planned to release it on Netflix as part of a deal made in 2021.
The movie did great on Netflix, and then it was also released in theaters, making lots of money.
Ajuha said that even though the movie was a success in theaters, Netflix was still the right place for it.
He explained that the goal of the deal with Netflix was to create successful content, and they did that.
The movie's success on Netflix led to its theatrical run.
Sony Pictures Entertainment CEO Ravi Ajuha discussed 'KPop Demon Hunters' success.
The film was part of a Netflix output deal in 2021.
Netflix paid for the film's cost plus a profit premium.
The movie started on Netflix and then gained popularity in theaters.
Ajuha believes Netflix was the right home for the film.
- Who
- Ravi Ajuha, SPE President and CEO.
- What
- Discussed the success of 'KPop Demon Hunters' on Netflix and the studio's decision to partner with the streaming service.
- When
- At the Bank of America media conference.
- Where
- New York.
- Why
- To address the success of the film and discuss the strategy behind the Netflix deal.
- Company
- Sony Pictures Entertainment (SPE)
- Movie
- KPop Demon Hunters
- Platform
- Netflix
- SPE CEO
- Ravi Ajuha
- Release Deal
- Netflix output deal in 2021
- Box Office
- Over $19 million opening