Archive · 26 Oct 2025
Govt. Plans to Boost Traditional Media with Ad Rate Hikes
The Indian government is planning to help newspapers and TV channels.
They intend to increase how much money these traditional media get from advertisements.
This is to help them stay strong in a changing world.
They are also working on new rules for how TV shows are rated.
The government is also trying to make different departments work together better.
Additionally, they are providing opportunities for journalists to further their education.
The government also wants to make sure people know what is real online content.
Government plans to increase print media advertisement rates by 26%.
TV advertisement rates will also be revised.
New TRP rating agency guidelines are being developed.
The government aims to integrate media-related bureaus.
IIMC to offer part-time PhD seats for journalists.
- Who
- Indian Government
- What
- Planning to hike ad rates and reform TRP
- When
- After the Bihar Assembly elections
- Where
- India
- Why
- To support traditional media and prevent job losses
- Advertising Rates
- Print media ad rates set to increase by 26%
- TRP Guidelines
- Government working on new guidelines for TV channels
- Government Focus
- Supporting traditional media to prevent job losses
- Integration
- Combining RNI, PIB, and CBC to improve coordination
- Education
- IIMC offering part-time PhD seats for journalists
Sources
After Bihar Elections, Government To Hike Print Advertisement Rates By 27%
Government approves 26% advertisement rate hike, gives lifeline to print media
Govt plans reforms to support traditional media amid digital shift: Ashwini Vaishnaw
