Archive · 26 Oct 2025
Instant Home Service Apps See Surge in Bookings During Festivals
In India, apps that offer quick home services like cleaning and grooming saw a big jump in use during the Diwali festival.
People are now used to getting things fast, like groceries, so they want services for their homes quickly too.
Companies like Urban Company, Pronto, and Snabbit were very busy, with many bookings.
They offered incentives to workers.
These companies are now planning to offer services all year round, not just during festivals, with things like home cooking and childcare.
Instant home service apps experienced high booking volumes during the festival season, particularly around Diwali.
Cleaning and grooming were the most in-demand services on platforms like Urban Company, Pronto, and Snabbit.
Urban Company reported a record month with rapid adoption of its InstaHelp vertical.
Platforms are expanding into new services and subscription models to maintain demand beyond seasonal peaks.
Pronto and Snabbit reported strong growth and are planning expansion into Tier II cities.
- Who
- Urban Company, Pronto, Snabbit, and consumers seeking home services.
- What
- A surge in bookings for instant home services, particularly during the festival season, driven by quick-commerce trends.
- When
- The festival season, with a peak in bookings during Diwali.
- Where
- India, with expansions planned for Tier II cities.
- Why
- Festive preparations, last-minute needs, convenience, and the quick-commerce effect.
- Key Platforms
- Urban Company, Pronto, Snabbit
- Urban Company IPO
- Raised approximately ₹1,900 crore in 2025
- Snabbit Revenue (FY24)
- ₹1.9 lakh
- Pronto's Seed Funding
- $2 million
- Snabbit Monthly Revenue (Peak)
- ₹8 crore
