Archive · 6 Nov 2025
US Black Friday Shoppers Prioritize Essentials Amidst Inflation Concerns
Imagine your parents get more money, but everything costs more too!
That's kind of what's happening in America.
Because prices for things like food and toys went up a lot, people are using big sales like Black Friday to buy important stuff they need every day, like toothpaste and cereal.
They are not buying as many fancy toys or new TVs as they used to.
This is because they are worried about how much money they have and how much things cost.
Even the people in charge of the country's money, like the Federal Reserve, are worried about prices going up.
They even lowered the cost of borrowing money to try and help people spend more, but people are still being careful.
So, this Black Friday, it's more about stocking up on essentials than splurging on big, fun items.
Americans are shifting spending priorities for Black Friday towards everyday essentials due to inflation.
23% of Americans plan to use Black Friday discounts for groceries, toiletries, and household products.
US inflation rose to 3% for the 12 months ending September 2025, with a 0.3% monthly increase.
Federal Reserve Chairman Jerome Powell cited rising goods prices and tariffs as reasons for inflation.
The Federal Open Market Committee (FOMC) cut interest rates by 25 basis points to 3.75%-4.00%.
- Who
- Americans, US Federal Reserve Chairman Jerome Powell, Lightspeed Commerce
- What
- Americans are prioritizing the purchase of everyday essentials over premium products during Black Friday sales due to inflation concerns. The US inflation rate rose to 3% in September 2025, and the Federal Reserve cut interest rates.
- When
- September 2025 (inflation data), Upcoming Black Friday Sale, Following FOMC policy decision (Powell's address)
- Where
- United States
- Why
- Concerns about the rising cost of living and inflation are causing consumers to focus spending on necessities.
- Inflation Rate (September 2025)
- 3% (12-month period)
- Consumer Price Index (CPI) Increase (September 2025)
- 0.3% (seasonally adjusted)
- Black Friday Spending Shift
- 23% of Americans plan to buy essentials, 47% split between essentials and premium items
- Interest Rate Cut
- 25 basis point cut to 3.75%-4.00% by FOMC