Archive · 28 Aug 2026
Korean Creator’s “Baseline” Pronunciation Sends Vaseline Into Viral Fame
Min Day Lee made a video about her collection of Vaseline products.
She pronounced the brand name as “Baseline.”
Millions of people watched the video and began discussing the pronunciation.
Lee explained that Korean does not have the same “V” sound as English.
Because of this, the sound can be pronounced more like “B.”
Vaseline joined the joke on social media.
The company called Lee the “CEO of Baseline” and said its product had not changed.
It also said people have adapted the brand’s name in different ways around the world.
South Korean creator Min Day Lee went viral after repeatedly pronouncing Vaseline as “Baseline” in an Instagram video.
The video showcasing her Vaseline collection received more than 38 million views.
Vaseline’s official account called Lee “THE QUEEN,” while Vaseline India joined the joke.
Lee explained that Korean does not have a direct equivalent of the English “V” sound, which can sound closer to “B.”
Vaseline credited Lee as the joking “CEO of Baseline” and said pronunciation variations reflect its global reach.
- Who
- South Korean creator Min Day Lee and Vaseline’s social media accounts.
- What
- Lee’s pronunciation of Vaseline as “Baseline” became a viral internet trend.
- When
- The articles do not specify a date; the video later surpassed 38 million views.
- Where
- The trend began on Instagram and involved a South Korean creator.
- Why
- Lee said Korean does not have a direct equivalent of the English “V” sound, which is often pronounced closer to “B.”
- Creator
- Min Day Lee
- Platform
- Video views
- More than 38 million
- Pronunciation
- Vaseline was pronounced as “Baseline” or, by some listeners, “Basrin.”
- Brand response
- Vaseline called Lee “THE QUEEN” and “CEO of Baseline.”
- Language explanation
- Lee said Korean lacks a direct equivalent of the English “V” sound.
- Brand history
- Vaseline said its name has been pronounced, adapted and localized in different ways for nearly 150 years.