Meesho IPO: Bernstein Compares E-commerce Platform to DMart, Highlights 'Money Poor, Time Rich' Segment

Imagine a company called Meesho that's getting ready to sell small pieces of itself to people, like when a lemonade stand sells tiny shares to friends.

They want to raise a lot of money, about Rs 4,250 crore.

A company called Bernstein, which gives advice about investments, thinks Meesho is special.

They say most online stores try to be super fast and convenient for people who have lots of money.

But Meesho is different; it's for people who don't have a lot of money but have time to wait for good deals.

Think of it like a store that sells things for a really low price, similar to how DMart does in real life.

Lots of people, especially in smaller towns, use Meesho because it helps them save money.

Bernstein believes this is a big and growing group of shoppers.

So, when people buy pieces of Meesho in the IPO, they are betting on this idea of saving money for many people across India.