Archive · 7 Aug 2025
Indian Consumers Turn to Social Media for Financial Advice
Many Indians are now learning about money and making financial choices using social media, like Instagram and Facebook.
A new study shows that more people are using short videos and messaging apps to learn about loans, savings, and investments instead of going to banks.
Influencers and experts are more trusted than traditional sources.
Digital platforms are changing how people make financial decisions.
Digital platforms, particularly Meta, are becoming primary tools for financial decision-making in India.
A study of 2,000 individuals aged 25-45 across major Indian cities revealed these trends.
81% of consumers use Meta platforms during financial product discovery.
Instagram and Facebook are used by 57% and 53% of respondents, respectively, for financial decisions.
Influencers and financial experts are trusted by 67% and 75% of respondents, respectively.
- Who
- Indian consumers aged 25-45 are the focus.
- What
- Digital platforms, including Meta's, are playing a growing role in financial decisions in India.
- When
- Based on a recent study.
- Where
- Across Delhi, Mumbai, Bengaluru, and Kolkata in India.
- Why
- To understand how digital channels influence consumer choices regarding financial services.
Reliance on Digital Platforms
Diminishing reliance on Traditional sources
Source of Financial Information
Reliance on Digital Platforms
Use digital platforms (Meta) as primary sources of financial information and guidance.
Diminishing reliance on Traditional sources
Traditional financial institutions and sources of information may be less valued.
- Primary Platforms
- Meta platforms (Facebook, Instagram, WhatsApp)
- Study Participants
- 2,000 individuals, aged 25-45
- Discovery Phase Usage
- 81% of consumers
- Evaluation Phase Usage
- 79% of consumers
- Purchase Phase Usage
- 83% of consumers
- Influencer Trust
- 67%
