Archive · 23 Jul 2025
Yamaha Opens 500th Blue Square Showroom In India
Yamaha, a motorcycle company, has opened its 500th special showroom in India called Blue Square.
These showrooms are designed for people who want to buy more expensive Yamaha bikes.
Yamaha started these showrooms in 2019 to attract younger riders with a program called 'Call of the Blue.'
The showrooms sell Yamaha bikes, accessories, and merchandise.
They also offer community events.
Yamaha plans to make it easier for customers to access their products, hoping to improve the brand experience.
Yamaha India opened its 500th Blue Square showroom.
Blue Square showrooms focus on premium motorcycle buyers.
The Blue Square outlets are part of Yamaha’s 'Call of the Blue' campaign.
Showrooms feature spaces for accessories, merchandise, and community activities.
The showrooms showcase premium Yamaha models such as the R3 and MT-03.
- Who
- India Yamaha Motor.
- What
- Yamaha opened its 500th Blue Square showroom.
- When
- The Blue Square outlets were launched in 2019.
- Where
- Across India.
- Why
- To expand its retail network for premium motorcycle buyers and attract younger riders.
- Company
- India Yamaha Motor
- Showroom Type
- Blue Square
- Showroom Count
- 500
- Launch Year of Blue Square
- 2019
- Focus
- Premium motorcycles
- Campaign
- 'Call of the Blue'