Archive · 17 Nov 2025
India Hikes Print Advertisement Rates by 26%
The Indian government is giving newspapers and magazines more money for the ads they put in.
They increased the prices by 26%, which is the first time since 2019.
This means colorful ads and ads placed in special spots will cost more.
This change is to help these print businesses stay strong because of competition from online sites and because everything is getting more expensive to print.
The government hopes this will help newspapers continue to provide important news to people.
India's government approved a 26% increase in advertisement rates for print media.
This is the first revision since 2019, with enhanced premiums for color ads and preferential positioning.
The 9th Rate Structure Committee considered inflation, newsprint prices, and other factors before recommending the changes.
The revision aims to support print media amidst digital competition and rising costs.
The new black & white rate is Rs 59.68 per sq. cm, up from Rs 47.40 per sq. cm.
- Who
- Ministry of Information and Broadcasting, Government of India, through the Central Bureau of Communication (CBC)
- What
- Revised advertisement rates for print media by 26%, including enhanced premiums for color advertisements and preferential positioning.
- When
- The revised rates were approved following the 9th Rate Structure Committee's recommendations submitted on September 23, 2023. The rates were last revised in 2019.
- Where
- India
- Why
- To provide essential revenue support to print media amidst digital competition and rising costs, helping sustain operations, maintain quality journalism, and support local news initiatives.
Reasoning for Rate Hike
Impact of Rate Hike
Supporting Print Media
Reasoning for Rate Hike
The rate increase aims to provide essential revenue support to print media, helping them sustain operations and maintain quality journalism in the face of digital competition and rising costs.
Impact of Rate Hike
The hike can help sustain operations, maintain quality journalism, and support local news initiatives by providing essential revenue support to print media.
Government Communication
Reasoning for Rate Hike
By recognizing the value of print media, the government can better target its communications strategies to reach citizens effectively.
Impact of Rate Hike
Higher rates for government advertisements can help the government reach citizens effectively across various platforms through print media.
- New Black & White Rate
- Rs 59.68 per sq. cm
- Previous Black & White Rate
- Rs 47.40 per sq. cm
- Rate Increase Percentage
- 26%
- Last Revision Date
- 2019
- Committee Recommendation Date
- September 23, 2023
- Committee Convening Date
- November 11, 2021
