Wellness, culinary and cultural experiences reshaping holiday choices

People used to choose holidays based on the place they wanted to visit.

Now many people choose holidays based on the experiences they will have there.

They want to relax, eat delicious food, and learn about new cultures.

Wellness means feeling calm and rested, and spending quality time with family and friends.

Some travellers enjoy 'wellness at sea' on cruise ships, with spas, fitness classes and healthy meals.

Food is a big reason people pick a holiday destination these days.

Trying local dishes helps travellers feel connected to a place's heritage and people.

Visiting local markets and heritage areas helps them understand how people live there.

Cruise holidays let people see several destinations without the stress of packing and planning between each stop.

Luxury travel today is more about amazing experiences and personal service than about fancy things.