Archive · 20 Jan 2026
BTS World Tour Boosts Hybe Shares
Hybe, the company that manages the famous K-pop group BTS, saw its stock price go up a lot.
This happened because BTS announced they will go on a world tour with 79 shows in 23 countries.
The tour will start in 2026 and go into 2027.
The stock price went up by 9.5%, which is the highest it has been in four years.
This made the company worth a lot more money.
Analysts think the tour will make the company even more money, especially because many shows will be in places like North America and Europe where tickets are more expensive.
More shows might be added later, which could make the company even more money in 2027.
Hybe's share price hit a four-year high, rising 9.5% after BTS announced a world tour.
The tour, spanning 2026-2027, includes 79 shows across 23 countries, starting in Seoul on 9 April 2026.
Nomura upgraded its target price for Hybe stock to 410,000 won, citing the larger-than-expected scale of the tour.
Higher-margin regions like North America and Europe will host 44% of the shows, potentially boosting profitability.
Additional tours in Japan and the Middle East could further increase Hybe's earnings in 2027.
- Who
- Hybe, the South Korean entertainment agency managing BTS
- What
- Hybe's share price rose to a four-year high following BTS' world tour announcement
- When
- The announcement was made on 14 January, and the stock price surged on Monday
- Where
- The stock price increase was observed in the South Korean market
- Why
- The rally in Hybe shares comes after the announcement of BTS' world tour spanning 2026 and 2027, with 79 shows across 23 countries
- Company
- Hybe
- Stock Increase
- 9.5%
- Market Value Increase
- 1 trillion South Korean won ($677 million)
- Tour Duration
- 2026-2027
- Number of Shows
- 79
- Countries
- 23
- Tour Start Date
- 9 April 2026
- Target Price Upgrade
- Nomura upgraded to 410,000 won from 354,000 won
