Archive · 8 Aug 2025
TTK Prestige Unveils Svachh Deep Lid Shelter in Mumbai
TTK Prestige, a kitchen appliance brand, created a giant replica of its pressure cooker lid as a rain shelter in Mumbai.
This was to show how their lid stops spills and to encourage clean living.
People could take pictures, make promises for cleaner cooking, and use the hashtag #SvachhNoSpillShelter.
An indie band played music at the event.
The goal was to show how even small product features can make life better for everyone, not just in the kitchen but also in the community.
TTK Prestige unveiled a life-size replica of its Svachh Pressure Cooker lid as a rain shelter in Mumbai.
The installation aimed to promote clean and hygienic living, mirroring the product's anti-spillage feature.
Visitors were invited to pledge commitment to safer cooking habits and share selfies with #SvachhNoSpillShelter.
An indie band, Symphony Rush, performed live at the event, attracting families and onlookers.
The installation highlighted how functional product design can improve daily life and community spaces.
- Who
- TTK Prestige, consumers, and passersby.
- What
- TTK Prestige created a life-size Svachh pressure cooker lid as a rain shelter.
- When
- During the monsoon season.
- Where
- Carter Road, Mumbai.
- Why
- To promote the brand's commitment to clean and hygienic living and showcase its anti-spillage lid feature.
- Brand
- TTK Prestige
- Product Featured
- Svachh Pressure Cooker Deep Lid
- Location
- Carter Road, Mumbai
- Purpose
- To serve as a rain shelter and promote clean living.
- Event Features
- Live music by Symphony Rush, photo opportunities, social media engagement