Archive · 10 Aug 2026
Apple Watch Could See Major Redesign with Screenless Models Possible
Apple makes a very popular smartwatch called the Apple Watch.
Lately, Apple has been thinking about giving it a brand-new look.
Some people like fitness bands that don't have screens, like the Whoop strap.
These are cheaper, lighter, and comfortable to wear.
Because of this, Apple is testing watches with no screens at all.
Apple is also thinking about cheaper and fancier versions of the watch.
But Apple hasn't decided what to do yet.
The Apple Watch will probably look the same for a while.
In September, new Apple Watches are expected with better features and new colors.
So don't expect a totally different watch this year.
Apple is reportedly evaluating a major Apple Watch redesign, including screenless model options, new form factors, and a range from budget to premium devices.
The exploration comes as screenless wearables such as Whoop and Google's Fitbit Air, along with smart rings like Oura, grow in popularity.
Counterpoint Research data cited in the report shows Apple Watch sales rising while rivals such as Samsung have seen sales decline.
Apple is also weighing a stronger focus on artificial intelligence and health tracking, and a health app revamp led by Eddy Cue.
A major redesign is not expected soon; September is expected to bring Watch Series 12 and Ultra 4 alongside the iPhone 18 Pro and iPhone Fold.
- Who
- Apple, its industrial design team, and health-focused executive Eddy Cue, alongside wearable rivals Whoop, Google, Oura, and Samsung.
- What
- Apple is reportedly exploring a major Apple Watch redesign, including screenless devices, new form factors, and a stronger focus on AI and health tracking.
- When
- The report emerges ahead of a rumored September launch event; a major redesign is not expected in the coming months.
- Where
- Not specified in the articles; the changes concern Apple's global product lineup.
- Why
- Driven by the rising popularity of screenless fitness trackers and smart rings, and Apple's push into AI-powered health tracking.
Redesign Push
Cautious Continuity
Future Watch Design
Redesign Push
Apple is actively exploring screenless models and alternative form factors to counter wearable rivals.
Cautious Continuity
Apple is expected to keep the traditional Apple Watch design, with no major overhaul in the coming months.
Round Display
Redesign Push
Rumors suggest Apple is considering a round display for the Apple Watch.
Cautious Continuity
Analysts say it is unlikely a round design will ultimately reach the market.
- Company
- Apple
- Report Focus
- Apple Watch redesign, including screenless models
- Sales Data
- Apple Watch sales rising; Samsung declining (Counterpoint Research)
- Expected September Models
- Watch Series 12 and Watch Ultra 4
- Big Redesign Timeline
- Not expected in the coming months
- Possible Design Option
- Ceramic case comeback this year
- Key Executive
- Eddy Cue overseeing health app revamp
- Screenless Rivals
- Whoop, Google's Fitbit Air, Oura