Archive · 27 Sep 2025
Ruth Kedar: The Designer Behind Google's Iconic Logo
Imagine Google as a fun, colorful playground.
Ruth Kedar, a talented artist, designed the logo that helps us recognize it.
She was teaching at Stanford when the Google founders asked her for help.
Kedar picked a special font called Catull that looked both old and new, and used bright colors to make it catch our eyes.
The colors were like the primary building blocks for creating endless colors, which matched how Google could give us endless options for our searches.
Today, we're celebrating how it has outlasted all trends in design.
Ruth Kedar is a Brazilian immigrant and Stanford professor who designed the original Google logo.
Kedar was approached by Google's founders while teaching at Stanford.
She chose the Catull font for its balance of tradition and modernity.
The use of primary colors was intended to be eye-catching and memorable.
The logo has become one of the most recognizable brands in the world.
- Who
- Ruth Kedar, a Brazilian immigrant and Stanford professor.
- What
- Designed the original Google logo.
- When
- The design was created before Google's launch and has been in use ever since.
- Where
- Kedar was teaching at Stanford University when approached by Google's founders.
- Why
- To create a memorable and visually appealing brand identity for the search engine.
- Name
- Ruth Kedar
- Birthplace
- Campinas, São Paulo, Brazil
- Logo Design Date
- Unspecified, but around Google's founding
- Font
- Catull
- Role at Stanford
- Visiting Art Professor