Archive · 7 Aug 2025
Sephora Launches 'Perfect Shade' Campaign in Asia-Pacific
Sephora, a big beauty store, has started a new campaign called 'The Perfect Shade For You' in Asia.
This campaign wants to show that beauty comes in all shapes, sizes, and colors.
They have a lot of different foundation shades, over 1,500, so everyone can find their perfect match.
The campaign features people from all over Asia, showing off different skin tones and backgrounds.
The goal is to help people feel good about themselves and celebrate their unique beauty.
You can find the campaign in Sephora stores and online, with even more stores in Indonesia getting the campaign soon.
Sephora launches the 'Perfect Shade For You' campaign across Asia Pacific.
The campaign aims to redefine beauty standards by championing individuality and inclusivity.
The campaign features over 1,500 foundation shades to empower self-expression.
It includes diverse representation from various cultures, ages, and backgrounds.
The campaign is live in nine key markets and rolling out in Indonesia.
- Who
- Sephora
- What
- Sephora launched the 'Perfect Shade For You' campaign.
- When
- August 7, 2024
- Where
- Asia Pacific, including stores in Australia, China, Hong Kong, India, Malaysia, New Zealand, Philippines, Singapore, and Thailand
- Why
- To redefine beauty standards by championing individuality, authenticity, and inclusivity.
- Campaign Name
- 'The Perfect Shade For You'
- Company
- Sephora
- Launch Region
- Asia Pacific
- Focus
- Inclusivity in beauty
- Foundation Shades
- Over 1,500
- Key Markets
- Australia, China, Hong Kong, India, Malaysia, New Zealand, Philippines, Singapore, Thailand
