Archive · 22 Sep 2025
Marketers Must Win Over Algorithms to Influence Consumers
Imagine you want to sell something.
Before, you just needed people to like your product.
Now, there's an AI helper that tells people what to buy.
This means marketers have to make sure the AI likes their product too!
They need to check what the AI says, compare to their competitors, and even fix any problems the AI finds.
It's like becoming the AI's favorite so it recommends your product to everyone.
Marketers face a new challenge: influencing AI algorithms.
LLMs act as gatekeepers influencing consumer decisions.
Prior focus on understanding human sentiment has shifted.
Marketers must now optimize for 'AI Sentiment'.
Key actions include sentiment tracking and benchmarking.
- Who
- Marketers and consumers.
- What
- Adapting to AI influence on consumer choices.
- When
- In the current AI era.
- Where
- Within the realm of marketing.
- Why
- Because AI now guides consumer choices.
- Core Concept
- Marketers must now appeal to AI algorithms.
- New Gatekeeper
- Large Language Models (LLMs) influencing consumer choices.
- Old vs. New
- Marketers previously focused on understanding humans, now also AI sentiment.
- Key Actions
- Track sentiment, benchmark, analyze context, take action.
- Paradox
- Marketers now woo machines that woo consumers.