Archive · 6 Aug 2025
AI's Strategic Value Lies in Business Goals, Not Just Technology
AI is like a powerful tool that companies can use to make their business better.
Instead of just focusing on the fancy technology, businesses should think about what they want to achieve first.
For example, Moderna used AI to quickly create vaccines, and Netflix uses AI to suggest shows people might like.
However, simply spending a lot on AI doesn't always mean things improve.
Businesses need to plan how AI can help them reach their goals, like making customers happier or working more efficiently.
AI's value is unlocked by treating it as a business capability first.
Moderna used AI to accelerate vaccine development during the COVID-19 pandemic.
Netflix utilizes AI for its recommendation engine to boost customer engagement.
Global IT spending is increasing, yet productivity gains remain modest.
Businesses should define strategic objectives and customer outcomes before deploying AI.
- Who
- Businesses aiming to leverage AI.
- What
- AI should be viewed as a business capability, not just technology.
- When
- Not explicitly mentioned.
- Where
- Not explicitly mentioned.
- Why
- To enhance customer experiences, drive operational efficiencies, and gain competitive advantage.
Businesses Rushing AI Deployment
Businesses Prioritizing Strategy
Deployment Strategy
Businesses Rushing AI Deployment
Deploying AI/Gen AI without consideration of business and customer outcomes
Businesses Prioritizing Strategy
Prioritizing strategic objectives and customer outcomes when deploying AI
- Global IT Spending (Projected 2025)
- $5.74 trillion
- IT Spending Increase (2024 vs. 2025)
- 9.3%
- Software Spending Growth (Compared to 2020)
- 50%
- U.S. Productivity Growth (Since 2022)
- Close to 2% annually