Archive · 16 Sep 2025
Younger Adults Shunning Life Insurance, Report Reveals
Many young adults aren't buying life insurance like they used to.
This is because they are not getting married or having kids as early, which were the traditional reasons people got life insurance.
Some think it costs too much or doesn't offer them anything they need right now.
Instead, they want insurance that can change as their lives do, offers perks, and is easy to use online.
The insurance industry needs to create new insurance that younger people actually want in order to get them to sign up.
Many adults under 40 believe life insurance is important, but are not buying it.
Traditional life triggers like marriage and parenthood are being delayed.
Younger adults are expecting to inherit wealth, but rank life insurance lower than other priorities.
Key barriers include high costs, confusing processes, and lack of immediate benefits.
Younger consumers want flexible, digital, and benefit-rich policies.
- Who
- Younger adults (under 40)
- What
- Are increasingly opting out of traditional life insurance policies.
- When
- Based on the World Life Insurance Report 2026
- Where
- Globally, including India
- Why
- Due to factors like high costs, lack of immediate benefits, and changing life priorities.
- Report Title
- World Life Insurance Report 2026
- Report Authors
- Capgemini Research Institute and LIMRA
- Under-40s who believe life insurance is important
- 68%
- Under-40s with no marriage plans
- 63%
- Under-40s not planning to have children
- 84%
- Average inheritance expected by under-40s
- $106,000
- Under-40s who want digital engagement
- 59%