Archive · 5 Dec 2025
Hyderabad Sees 30% UPI Growth, Leading Digital Payments Surge
Hyderabad is seeing a big increase in people using digital payments, especially UPI.
More than half of online purchases and a third of offline transactions are now done using UPI.
This shows that people in Hyderabad trust and prefer digital payments for everyday things like groceries and bills.
Even smaller cities around Hyderabad are using digital payments a lot, with Amazon Pay seeing most of its transactions coming from these areas.
Merchants in Hyderabad are also quickly adopting digital payments, making it easier for everyone to use cashless methods.
This trend is expected to keep growing, making Hyderabad an important city in India's move towards digital payments.
Hyderabad has seen a 33% year-over-year surge in UPI adoption, with 52% of online and 35% of offline transactions using UPI.
The city's digital payment adoption is comparable to major metropolitan areas, with 56% of offline purchases being digital.
Amazon Pay reports a 15% year-over-year growth in overall transactions in Hyderabad, driven by a 30% rise in UPI usage.
Tier 2 and Tier 3 cities around Hyderabad contribute over 70% of Amazon Pay’s digital spends, indicating deepening penetration beyond metros.
Hyderabad merchants are rapidly adopting digital payments, with Amazon Pay expanding its presence in high-growth clusters around the city.
- Who
- Consumers and merchants in Hyderabad, Telangana
- What
- A significant rise in digital payments, particularly UPI usage
- When
- Year-over-year growth, with specific data from 2025
- Where
- Hyderabad and surrounding Tier 2 and Tier 3 cities in Telangana
- Why
- Increasing trust in digital payment methods and a shift towards cashless transactions
- UPI Growth
- 33% year-over-year
- Offline Digital Adoption
- 56%
- Online UPI Transactions
- 52%
- Offline UPI Transactions
- 35%
- Amazon Pay Growth
- 15% YoY in overall transactions
- Amazon Pay ICICI Card Growth
- 20% YoY
- Amazon Pay Later Growth
- 10% YoY
- Amazon Pay's Digital Spends
- 70% from Tier 2 and Tier 3 cities