Archive · 5 Aug 2025
Tourism Ministry Promotes Destinations via Influencers, Schemes
The government is working to boost tourism in the country.
They are using social media influencers to show off different places and things to do.
They also launched a plan called Swadesh Darshan to improve places for tourists to visit.
The goal is to make tourism sustainable, meaning it's good for the environment and the people who live there.
They are also making it easier to get around by launching a modified UDAN scheme to increase regional connectivity to new places.
Tourism Ministry uses social media influencers to promote destinations.
The Ministry promotes tourism through its official social media platforms.
Swadesh Darshan scheme launched to develop tourism infrastructure.
Swadesh Darshan 2.0 focuses on sustainable tourism.
The government launched a modified UDAN scheme for regional connectivity.
- Who
- The Union Minister for Tourism and Culture, Gajendra Singh Shekhawat.
- What
- The Tourism Ministry is engaging in initiatives to promote tourism destinations.
- When
- Information was shared in the Lok Sabha on Monday.
- Where
- Across the country
- Why
- To promote tourism destinations, products, experiences, and events.
- Ministry Action
- Engages with social media influencers and promotes via social media.
- Swadesh Darshan Scheme
- Launched in 2014-15 to develop tourism infrastructure.
- Swadesh Darshan 2.0
- Focuses on sustainable tourism.
- Projects Sanctioned
- 52 under SD2.0, 36 under CBDD, 40 under SASCI
- UDAN Scheme
- Modified to increase regional connectivity to 120 new destinations
- Incredible India Digital Platform
- Revamped version for travelers