Archive · 29 Jun 2025
Gauhati High Court Orders Assam Government on Ad Policy Delay
The Gauhati High Court is making sure the Assam government follows through on its promise to create rules for outdoor ads in Guwahati.
People complained that the city was messy and unsafe because of the many billboards.
The court wants to know why the government hasn't finalized the rules yet, even after the court told them to do so years ago.
The government needs to explain the delay.
Gauhati High Court demands a status report from the Assam government.
The court's directive is related to the delayed final notification of the Guwahati Outdoor Advertisement Policy Guidelines, 2017.
A Public Interest Litigation (PIL) was filed due to the lack of a structured policy for outdoor advertising.
The original PIL was filed in 2016, raising concerns over unregulated billboards.
The High Court had previously directed the GMC to forward the draft policy to the state government for approval.
- Who
- Gauhati High Court and Assam Government.
- What
- Gauhati High Court seeks a status report on the Guwahati Outdoor Advertisement Policy Guidelines.
- When
- The court issued the directive recently.
- Where
- Guwahati, Assam.
- Why
- To address the delay in finalizing the advertisement policy and address concerns about unregulated billboards.
Petitioner's Concerns
Government's Position
Unregulated Advertising
Petitioner's Concerns
Lack of a structured policy results in visual clutter and safety hazards.
Government's Position
N/A
- Court
- Gauhati High Court
- Subject
- Guwahati Outdoor Advertisement Policy Guidelines, 2017
- Legal Action
- Public Interest Litigation (PIL)
- Directive
- Submit status report
- Original PIL Date
- 2016
- Draft policy published
- 2017