9 months ago
Divya Khosla Criticizes Alia Bhatt’s Jigra for Corporate Bookings
Divya Khosla, an actor, recently talked about how some Bollywood movies use a trick called corporate bookings to make their films look more successful than they really are.
She specifically mentioned Alia Bhatt's movie Jigra, saying that the makers bought lots of tickets to make it seem like more people were watching the film.
Divya thinks this is unfair because it tricks the audience and doesn't let other films have a fair chance.
She believes that success should be based on merit, not on who has the most power or money.
Many people in the industry and fans know about this practice, but Divya feels it's important to speak up against it.
Divya Khosla criticized Alia Bhatt's film Jigra for using corporate bookings to inflate box office numbers.
She believes corporate bookings are unfair and undermine merit-based success in Bollywood.
Khosla mentioned that 90% of Bollywood films engage in corporate bookings to boost their collections.
She posted a picture of an empty theatre for Jigra, accusing the makers of fooling the audience.
Despite positive reviews, Jigra failed to perform well during its theatrical run.
- Who
- Divya Khosla, Alia Bhatt, Jigra filmmakers
- What
- Divya Khosla criticizes corporate bookings for Jigra
- Where
- When
- Recent Reddit AMA session
- Why
- Belief in merit-based success and fairness in the industry
Key facts
- Film
- Jigra
- Director
- Vasan Bala
- Lead Actor
- Alia Bhatt
- Platform
- Issue
- Corporate bookings
- Divya Khosla's Stance
- Against corporate bookings
- Alia Bhatt's Response
- No direct response mentioned
- Film Performance
- Poor theatrical run
Quotes
Divya Khosla
Actor and filmmaker known for her work in Bollywood
“Everybody in the industry knows this, and I think the audience also knows. It’s very sad, and I truly believe that if something this wrong is happening, it is the time to come together as a community and address it. I think Bollywood is divided for that, and I spoke up because I felt strongly about it, and it was something which I felt was really not right.”
indianexpress.com
“People do corporate bookings and buy awards, and you indulge in all of this just because you have power and money. Where do people who don’t have all that go, and what about them? It’s not just Jigra, because corporate bookings are happening in 90% of all Bollywood films. Whatever numbers are being declared, the actual collection is nowhere near that.”
indianexpress.com
