Radico Khaitan refreshes 1965 Spirit of Victory Lemon Dash Rum

Radico Khaitan has given its Lemon Dash rum a new look.

Lemon Dash is part of the company’s 1965 Spirit of Victory brand.

The brand was created to honour soldiers of the 1965 Indo-Pak war.

Lemon Dash was introduced in 2022 as a rum with a lemon flavour.

The new bottle uses cream, gold, green and lemon designs.

It is meant to look premium and appeal to younger drinkers.

The refreshed product is now available in Assam.

It is expected to reach Odisha, Jharkhand, Tamil Nadu and West Bengal later.

The rum comes in three bottle sizes and has received a Gold Quality Award.