Archive · 19 Jun 2025
Amazon Prime Video Adds Ads, Offering Ad-Free Plans
Amazon Prime Video is adding ads to its service.
This means you'll see commercials before and during your shows and movies, and they can't be skipped.
Even if you already pay for Amazon Prime, you'll get ads.
If you want to avoid ads, you'll need to pay extra for the Prime Video Ad Free subscription.
This change is to help Amazon make more money.
The ad-free plan is available in India, with options for monthly or yearly subscriptions.
Amazon Prime Video is introducing advertisements within movies and TV episodes.
Ads will appear before and during playback, and are unskippable.
This change applies to all users, including those with existing Prime subscriptions.
An ad-free plan, 'Prime Video Ad Free,' is available for an extra fee.
Ad-free plans are available monthly and yearly in India.
- Who
- Amazon Prime Video is implementing the change.
- What
- Amazon Prime Video is implementing advertisements within movies and TV episodes.
- When
- The change is recent.
- Where
- The ad-supported service is available in India.
- Why
- The move aims to generate more revenue for the platform.
Amazon's Perspective
User Perspective
Revenue vs. User Experience
Amazon's Perspective
Implement advertisements for increased revenue.
User Perspective
Users experience disrupted viewing with advertisements.
- Service
- Amazon Prime Video
- Change
- Introduction of advertisements
- Ad Placement
- Before and during playback
- Ad Type
- Unskippable
- Revenue Goal
- Increase revenue
- Ad-Free Option
- Prime Video Ad Free plan
- Ad-Free Plan Availability
- Monthly and yearly subscriptions, in India
